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May 2013 M T W T F S S « Feb 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Lord Sugar is not a fan of subtle. The 65 year old East End boy made good is a straight talking, no nonsense, simple kind of bloke, and that’s just how he likes his advertising.
You know CDP’s surreal B&H ads in the 70s and 80s would have driven the Amstrad man to distraction. He’s more a webuyanycar.com, direct response kinda guy. So it was with great interest that Alan, “I like hard-selling adverts”, Sugar took to the stage for an “audience with…” event hosted by Nabs last week. Read More
It’s been one of the best kept secrets of the summer among the media elite, apparently; Facebook UK is soon to be under new management.
Discreet conversations with potential candidates for the role of a local managing director at the world’s largest social media network have been taking place while the rest of us were glued to London 2012. Read More
Considering the media winners of the London 2012 Olympics after its Closing Ceremony, I ventured it had signalled a “coming of age” for digital TV’s Red Button, this sentiment has since been bolstered by some welcome hard facts.
The 2012 Games, with its 26 individual sports, provided the ideal springboard for the BBC to develop the interface of its digital Red Button service and expand its six channel offering to 24.
Aaron Scullion, executive product manager at BBC Future Media, who led the Red Button overhaul, reports a “fantastic uptake”, with more than 24 million people (42% of the UK population) watching at least 15 minutes of Olympics coverage via its interactive service. Read More