Monthly Archives: September 2010

BP teaches us a lesson in humility

By September 29 2010, 12:02 pm 1,468 Comments

Speaking at the International Advertising Association lunch this month, Luc Bardin, BP’s group sales and marketing chief, made a surprisingly candid and personal speech. Addressing more than 200 international media and advertising executives, the Frenchman set the tone early with a disclaimer: “I’m not going to have a response as a marketer. I’m going to have a response as a person.”

Is UK restructure a backwards step for Carat?

By September 20 2010, 10:37 am Leave a comment

Horler and de Groose, happily united?

So Rob Horler is no longer managing director of Carat, but then neither, yet again, is deputy MD Steve Hobbs, what to make of it all?
A restructure in the UK, announced at the start of the month, catapults long-time consultant Tracy de Groose into Carat’s hot seat, while Hobbs becomes director of media operations for Aegis Media.

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