Arif Durrani

Arif Durrani has been a media specialist for the past two decades. His blog brings you news, gossip, analysis, and the occasional insight on all aspects of London’s media fraternity. He also provides wider comments on marketing in his Brand Republic leader here – http://www.brandrepublic.com/go/arif_durrani/

What took Mindshare so long to promote Creighton?

By February 6 2013, 6:09 pm 1,244 Comments

Mark Creighton’s promotion to chief executive of WPP’s Mindshare has been well received among the media fraternity, with one industry stalwart wondering what took them so long.

Adland’s crystal balls remain murky

By December 11 2012, 1:57 pm 1,538 Comments

As 2012 hurtles towards its finale, hopefully not the one foreseen by the Mayans, the industry’s holding groups have dusted down their crystal balls, but how do the outlooks from WPP, Publicis Groupe and Interpublic stack-up?

ZenithOptimedia on the hunt for a new chief executive

By November 27 2012, 10:11 am 1,614 Comments

Gerry Boyle is preparing to step aside from his role as chief executive of ZenithOptimedia, the agency he joined more than 13 years ago

Friendly ITV aims for the heart of popular culture in 2013

By November 21 2012, 12:07 pm 1,651 Comments

Billed as “the biggest night of the year in the commercial calendar”, more than 600 agency leaders and advertisers packed into London Television Centre on the Southbank to get a sense of where the broadcaster finds itself at the end of 2012, and its ambitions for the coming year

The secret of Condé Nast’s success

By October 17 2012, 11:40 am 2,747 Comments

It appears both luxury advertisers and affluent consumers have largely survived the current downturn intact

Lord Sugar finally learns golden rule of marketing at Nabs

By October 11 2012, 12:10 pm 1,718 Comments

Lord Sugar is not a fan of subtle. The 65 year old East End boy made good is a straight talking, no nonsense, simple kind of bloke, and that’s just how he likes his advertising

Bauer chief Paul Keenan, the modern day Shakespeare?

By September 27 2012, 2:49 pm 1,517 Comments

“If you’re seven foot tall, covered in white fur, eat raw fish and live in cold places, the chances are you’re a polar bear. I think they can say what they like about what they think they are, the rest of the world may have a slightly different view.” – Paul Keenan, CEO of Bauer Media, on attempts by Hello! Magazine to distance itself from the celebrity sector.

The weekend the nation fell for Kate’s boobs

By September 17 2012, 2:19 pm 1,440 Comments

For many, the glorious glow of the Olympics and Paralympics came to an abrupt end this weekend, as unfathomable amounts of copy and airtime filled with stories of a Duchess’ breasts and grubby publishers trying to make a quick buck.

Will Stephen Haines stay at Facebook UK?

By September 12 2012, 5:26 pm Leave a comment

Discreet conversations with potential candidates for the role of a local managing director at Facebook have been taking place while the rest of us were glued to the London 2012 Games.

Olympics drives more than 24m viewers to BBC Red Button

By August 28 2012, 9:48 am 1,376 Comments

The London 2012 Olympics, with its 26 individual sports, proved to be a watershed for media consumption in the UK and signalled a coming of age for television’s interactive digital Red Button service, according both the BBC and Starcom MediaVest.

Jobs

 

  • Most read

    • No results available

  • Most discussed/rated

  • Tags

    2010 ABC Absolute Radio adspend Ad spend advertising Aegis Media british media Channel 4 channel 5 Daily Mail digital digital media Facebook forecasts gnm google guardian ipad itv magazine magazines martin sorrell MEC media MediaWeek Awards Misc murdoch news international News of the World newspapers pay-walls paywalls publishers radio richard desmond rupert murdoch social media television the guardian The Sun The Times TV WPP zenithoptimedia

  • Authors

    No users found.

  • Archives

    May 2013
    M T W T F S S
    « Feb    
     12345
    6789101112
    13141516171819
    20212223242526
    2728293031