Tag Archives: Ad spend

People have stopped being ‘just print’ or ‘electronic’

Sometimes it’s not what’s said that’s most important, but who it’s said by. I was reminded of this recently when interviewing US magazine royalty, Steve Forbes and Mike Perlis.

These two men have more traditional publishing experience between them than many established newspapers, and watching on from the sidelines was veteran News International editor-turned PR guru, Sir Nicholas Lloyd. Read more »

A strong Q1 for radio, just don’t look behind the music

Great news for the radio industry this week: Rajar figures highlight that more people are tuning in to radio, from more devices, and listening for longer, than ever before, so why the nervous smiles from the broadcasters?

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Murdoch’s News Corp set to become the UK’s biggest advertiser


Culture secretary Jeremy Hunt is believed to be gearing-up to clear the way for
Rupert Murdoch’s News Corporation to acquire the 61% of BSkyB it does not
already own, and in a single stroke create possibly the biggest advertising
powerhouse in the UK.
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Newspapers benefit from the death of God

Saturday is fast becoming the new Sunday as far as newspapers are concerned, as talk of Christ is swapped for the lure of the high street.

I was reminded about the strength of the Saturday newspaper during an enlightening interview with the Guardian’s Tim Brooks earlier this month.

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Martin Sorrell scores own goal with bad football metaphors

The World Cup is over; Spain and their total football were the worthy winners, hurrah! Now can we all drop the bad football analogies and get back in the game?

Most marketers (and journalists) readily admit it’s all too easy to start shoe-horning everything into sporting terms, and this summer’s World Cup has ensured football’s been the only game in town.

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GroupM’s COI win ensures no one will profit from £250m media account

GroupM’s COI win last week guarantees that no one in the UK will benefit from the profits of the nation’s most valuable media buying business.

Lest we forget, Martin Sorrell’s WPP Group, parent to GroupM, officially left the country at the end of last year and set up its legal headquarters in the tax haven of Ireland.

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Much to celebrate at Media Week Awards

MediaWeek Awards

Last night’s Media Week Awards at the Grosvenor proved yet again that no one parties like the media fraternity.

While other ‘big’ awards have been, well, rather less big this year, Media Week’s annual bash was as large and as vibrant as ever, with more than 1,300 attendees representing media owners, agencies and clients.

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