Tag Archives: adspend

Adland’s crystal balls remain murky

As 2012 hurtles towards its finale, hopefully not the one foreseen by the Mayans, the industry’s holding groups have dusted down their crystal balls, but how do the outlooks from WPP, Publicis Groupe and Interpublic stack-up?

Video didn’t kill the radio star, and nor has David Cameron

‘In Q3, some 350 brands spent more than £60,000 on radio, the highest number on record, and a 10% rise over the same period in 2010′

People have stopped being ‘just print’ or ‘electronic’

Sometimes it’s not what’s said that’s most important, but who it’s said by. I was reminded of this recently when interviewing US magazine royalty, Steve Forbes and Mike Perlis.

These two men have more traditional publishing experience between them than many established newspapers, and watching on from the sidelines was veteran News International editor-turned PR guru, Sir Nicholas Lloyd. Read more »

A strong Q1 for radio, just don’t look behind the music

Great news for the radio industry this week: Rajar figures highlight that more people are tuning in to radio, from more devices, and listening for longer, than ever before, so why the nervous smiles from the broadcasters?

Read more »

Murdoch’s News Corp set to become the UK’s biggest advertiser


Culture secretary Jeremy Hunt is believed to be gearing-up to clear the way for Rupert Murdoch’s News Corporation to acquire the 61% of BSkyB it does not already own, and in a single stroke create possibly the biggest advertising powerhouse in the UK.
Read more »

The battle for America: Mail and Guardian look west

Guardian & MailOnline to launch in New York

The battle between Britain’s newspapers is about to spill onto the streets of New York, as Associated Newspapers and Guardian News & Media both prepare to launch their first dedicated editorial operations in the city that never sleeps. Read more »

Bruised, battered and disillusioned? Mark Lund walks away from public life

“He’d be well within his rights to feel bruised, battered and disillusioned,” admits one of Mark Lund’s former COI staff. “He led from the front during a time when no one knew where we were going.”

GroupM to forecast 4% lift in UK ad spend for 2011

Crystal Ball
It’s coming to that time of the year again when crystal balls are dusted off and the world’s media powerhouses pool their internal insights to give us their best predictions for the coming year.

Read more »

Jobs

 
  • Most read

    • No results available
  • Most discussed/rated

  • Tags

  • Authors

    No users found.

  • Archives

    May 2013
    M T W T F S S
    « Feb    
     12345
    6789101112
    13141516171819
    20212223242526
    2728293031