Media's most prolific new business leader moves to Aegis Media
The shock departure of MEC’s new business maestro Cormac Loughran to Aegis Media revealed in Campaign today would have been unimaginable two years ago.
As business director of MEC, 44 year-old Loughran has played an integral part in turning WPP’s one-time challenger brand into the country’s most successful pitching machine. Read more »
So Rob Horler is no longer managing director of Carat, but then neither, yet again, is deputy MD Steve Hobbs, what to make of it all?
A restructure in the UK, announced at the start of the month, catapults long-time consultant Tracy de Groose into Carat’s hot seat, while Hobbs
becomes director of media operations for Aegis Media.
So how long did it take for the world’s advertising outlook to turn to mush? Less than seven months if this week’s dramatically revised forecasts by Carat are anything to go by.
The last time the Aegis agency kindly shone its specialist light onto global ad spend was 27 August 2008. Back then, the agency cautiously downgraded its 2009 worldwide prediction from 4.9% growth to 4.8%. One winter, seven months and several bank collapses later, and the picture is decidedly darker. Read more »
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