It appears both luxury advertisers and affluent consumers have largely survived the current downturn intact
“If you’re seven foot tall, covered in white fur, eat raw fish and live in cold places, the chances are you’re a polar bear. I think they can say what they like about what they think they are, the rest of the world may have a slightly different view.” – Paul Keenan, CEO of Bauer Media, on attempts by Hello! Magazine to distance itself from the celebrity sector.
For many, the glorious glow of the Olympics and Paralympics came to an abrupt end this weekend, as unfathomable amounts of copy and airtime filled with stories of a Duchess’ breasts and grubby publishers trying to make a quick buck.
Ad spend for B2B magazines has plummeted by two-thirds in the last decade, from £1,022 million in 2001 to just £347 million in 2011
The MPs suggestions amount to a serious step-change for our press industry, and if they’d been expressed in any other year, they would most likely have been dismissed for being too heavy-handed. Now there are concerns they don’t go far enough
Yahoo’s Blake Irving: “Graphics, videos and text can be displayed in the same way across IoS or [An] Driod. That’s what every publisher on the planet’s trying to do.”
Bauer’s chief exec Paul Keenan says: “Historically, magazines used to prove themselves to be ‘an affordable luxury’ in times of a downturn and have grown. I think this downturn is different, and the variable that has changed this time around is the amount of competition, both from other magazines and other media.”
What a difference a year makes; at last year’s PPA magazine conference it was all about Apple and the thrilling potential of its new dynamic piece of tech, the iPad. Read more »
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BSkyB’s decision to scale back its market-defining customer publishing business could be an ominous bellwether for the magazine industry; is sentiment being put aside for cold economics? Read more »