Tag Archives: martin sorrell

Inside Facebook UK: full stomachs and aspiration

By April 25 2012, 9:00 am Leave a comment

Marketers and rival media owners should be in no doubt as we edge ever closer towards the largest internet IPO in history; Facebook UK is open and ready for business

Cautious Sorrell needs to factor in ‘Super Bowl, Super Social’

By October 3 2011, 9:36 am 1 Comment

WPP’s Martin Sorrell continues to warn about the ability to monetise social media while BBH’s ‘Super Bowl, Super Social’ success suggests the debate has moved on

Martin Sorrell scores own goal with bad football metaphors

By July 12 2010, 1:26 pm 1 Comment

The World Cup is over; Spain and their total football were the worthy winners, hurrah! Now can we all drop the bad football analogies and get back in the game?

Most marketers (and journalists) readily admit it’s all too easy to start shoe-horning everything into sporting terms, and this summer’s World Cup has ensured football’s been the only game in town.

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GroupM’s COI win ensures no one will profit from £250m media account

By February 10 2010, 3:48 pm Leave a comment

GroupM’s COI win last week guarantees that no one in the UK will benefit from the profits of the nation’s most valuable media buying business.

Lest we forget, Martin Sorrell’s WPP Group, parent to GroupM, officially left the country at the end of last year and set up its legal headquarters in the tax haven of Ireland.

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Murdoch forces Sorrell to make U-turn over paid-content

By October 7 2009, 10:56 am 5 Comments

SorrellandMurdoch

Martin Sorrell, chief executive of WPP and one of adland’s best known soothsayers, has dramatically revised his stance on the viability of publishers charging for content online following comments from the quintessential newspaper man, Rupert Murdoch.

Speaking at an industry event in Greece last week, The Daily Telegraph reports an irrepressible Sorrell, as saying: “[Rupert] Murdoch is absolutely correct to try and get people paying for content – it is critical for traditional media businesses as there is not enough advertising to support these models anymore.

“Getting consumers to pay for content they value is key. We have to find those areas.”

Such sentiments will be music to the ears of those operating in the embattled newspaper sector, which according to Sorrell’s own media investment arm GroupM is expected to see advertising revenue plummet 26% in the UK this year. But such apparent support for online pay-walls flies in the face of Sorrell’s
own vision of the future, announced less than 10 months earlier. Read more »

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