Tag Archives: murdoch

News International tries to focus on ‘Moving forward’

Blackhurst: ‘News International is 1% of a multibillion pound business, and it’s that one per cent that brings 90% of the trouble… logic has to tell you they’ll either sell it or close it’

News International’s commercial leaders face redundancy

news international building

Hayes’ commercial team effectively formed the front line for Rupert Murdoch’s newspaper operation during that first long week, as advertisers began to question their association with first News of the World and later News International amid pressure from social media.

Murdoch, I-Level and… Claudine dominate media in 2010

Vince Cable pictured in The Independent

In terms of commercial media, 2010 was always going to be dominated by one man and one company: Rupert Murdoch, News Corporation.

From the outset we expected paywalls and bundled content offerings (Alesia) to be the order of the day, but no one could have foreseen just where we find ourselves today. Read more »

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Do advertisers want to be in Times paywall club?

Hollywood’s take on the relentless rise of Facebook in The Social
Network is set to pass a milestone of its own this week, when UK box office
takings top £10 million.

It’s still got some way to go to push 2009 blockbuster Avatar (£90m), but
double-digit millions is good going for any film in little old Blighty.

Fiction or not, the fact that David Fincher’s simple and rather contrived plot
makes a plausible story says something about the value people place – or at
least imagine others place – on being seen to be in the right club.
The desire to be part of the right crowd is presented as the driving force
behind Facebook’s real-life founder Mark Zuckerberg, and it got me thinking

about News International’s paywall experiment. Read more »

News Int paywall creates around 200,000 digital sales

After months of speculation, News International has finally unveiled figures for its paywall experiment at The Times and the Sunday Times websites; it has generated 105,000 digital-only sales and a further 100,000 print subscribers have activated their digital accounts, since July.

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