Tag Archives: News of the World

News International tries to focus on ‘Moving forward’

Blackhurst: ‘News International is 1% of a multibillion pound business, and it’s that one per cent that brings 90% of the trouble… logic has to tell you they’ll either sell it or close it’

News International’s commercial leaders face redundancy

news international building

Hayes’ commercial team effectively formed the front line for Rupert Murdoch’s newspaper operation during that first long week, as advertisers began to question their association with first News of the World and later News International amid pressure from social media.

Murdoch forces Sorrell to make U-turn over paid-content

SorrellandMurdoch

Martin Sorrell, chief executive of WPP and one of adland’s best known soothsayers, has dramatically revised his stance on the viability of publishers charging for content online following comments from the quintessential newspaper man, Rupert Murdoch.

Speaking at an industry event in Greece last week, The Daily Telegraph reports an irrepressible Sorrell, as saying: “[Rupert] Murdoch is absolutely correct to try and get people paying for content – it is critical for traditional media businesses as there is not enough advertising to support these models anymore.

“Getting consumers to pay for content they value is key. We have to find those areas.”

Such sentiments will be music to the ears of those operating in the embattled newspaper sector, which according to Sorrell’s own media investment arm GroupM is expected to see advertising revenue plummet 26% in the UK this year. But such apparent support for online pay-walls flies in the face of Sorrell’s
own vision of the future, announced less than 10 months earlier. Read more »

Is the unveiling of Top Gear’s Stig the lamest scoop of the decade?

Pssst, have you heard the latest? No, not about Barack Obama becoming the new president of the United States, nor December’s sharp fall in inflation. 

No, today’s ‘big news’ comes courtesy of the Daily Mail, where a dogged investigative hack has unmasked the identity of Top Gear’s tame racing driving, known only as the Stig. 

He’s the guy in the white helmet and jump suit who, among other things, helps ‘stars in a reasonably priced car’ speed round Top Gear’s race track.  The man in the gloves is apparently a James Bond stunt man and has previously driven in Formula Three, Le Mans, GT and NASCAR, as also reported in yesterday’s Telegraph Who is the Stig? The answer – Telegraph 

While having no qualms in naming the Beeb’s driving stooge, both the Telegraph and Associated’s mid market paper opted to protect the identity of the tenacious reporters behind the scoops. Perhaps, say those over at Aunty, this is because for lovers of the car series, the Stig’s unmasking is akin to finding out there is no Father Christmas? Maybe, or perhaps it’s because the Stig’s identity has been one the worst kept secrets for years…

The Bristol Evening Post made it clear they knew who the Stig was two weeks ago, but decided not to out him. Similarly, the News of the World ran a story at the start of the month about who he was, where he lives and his marital status, but again chose not to name him. http://www.newsoftheworld.co.uk/news/124186/Top-Gears-Stig-unmasked.html

This week’s Daily Star Sunday went a step further and named him, although the article has been removed online. In fact, the Stig’s cover, if it is the man revealed today, was first blown more than two years ago by the News of the World among others (also removed online), although no one really took any notice.  

Following Richard Hammond’s crash in September 2006, a Health & Safety Executive report recorded the driver in question had been at the scene as a “high performance driver and consultant”. 

Read more »

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