Tag Archives: sorrell

Murdoch, I-Level and… Claudine dominate media in 2010

Vince Cable pictured in The Independent

In terms of commercial media, 2010 was always going to be dominated by one man and one company: Rupert Murdoch, News Corporation.

From the outset we expected paywalls and bundled content offerings (Alesia) to be the order of the day, but no one could have foreseen just where we find ourselves today. Read more »

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Do advertisers want to be in Times paywall club?

Hollywood’s take on the relentless rise of Facebook in The Social
Network is set to pass a milestone of its own this week, when UK box office
takings top £10 million.

It’s still got some way to go to push 2009 blockbuster Avatar (£90m), but
double-digit millions is good going for any film in little old Blighty.

Fiction or not, the fact that David Fincher’s simple and rather contrived plot
makes a plausible story says something about the value people place – or at
least imagine others place – on being seen to be in the right club.
The desire to be part of the right crowd is presented as the driving force
behind Facebook’s real-life founder Mark Zuckerberg, and it got me thinking

about News International’s paywall experiment. Read more »

GroupM to forecast 4% lift in UK ad spend for 2011

Crystal Ball
It’s coming to that time of the year again when crystal balls are dusted off and the world’s media powerhouses pool their internal insights to give us their best predictions for the coming year.

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