Tag Archives: The Sun

Murdoch’s News Corp set to become the UK’s biggest advertiser


Culture secretary Jeremy Hunt is believed to be gearing-up to clear the way for
Rupert Murdoch’s News Corporation to acquire the 61% of BSkyB it does not
already own, and in a single stroke create possibly the biggest advertising
powerhouse in the UK.
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Murdoch, I-Level and… Claudine dominate media in 2010

Vince Cable pictured in The Independent

In terms of commercial media, 2010 was always going to be dominated by one man and one company: Rupert Murdoch, News Corporation.

From the outset we expected paywalls and bundled content offerings (Alesia) to be the order of the day, but no one could have foreseen just where we find ourselves today. Read more »

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Why News Corp really pulled the plug on Project Alesia

News Corporation has been
forced to abandon plans for its eagerly anticipated digital news platform, part
of the company’s so called ‘Project Alesia’ initiative, citing runaway costs.

As we revealed this morning, bean-counters at Rupert Murdoch’s media conglomerate
have decided to pull the plug on the year-long activity when it was
expected to be finalised.

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It’s the Sun wot jumped on the bandwagon

Despite all its bluster, in today’s multimedia 2.0 age, the Current Bun switching sides is not the game-changer it once was. A barometer of public opinion, perhaps – but nothing more.

September’s here, it’s time to quit

‘The summer’s over, I’ve had time to think about it, I want to quit,’ appears to be the mantra being followed by many high-profile media execs this month.

Recession or not, September has lived up to its billing as the month which gets headhunters hearts racing.

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