Great news for the radio industry this week: Rajar figures highlight that more people are tuning in to radio, from more devices, and listening for longer, than ever before, so why the nervous smiles from the broadcasters?
What a difference a year makes; at last year’s PPA magazine conference it was all about Apple and the thrilling potential of its new dynamic piece of tech, the iPad. Read more »
Culture secretary Jeremy Hunt is believed to be gearing-up to clear the way for
Rupert Murdoch’s News Corporation to acquire the 61% of BSkyB it does not
already own, and in a single stroke create possibly the biggest advertising
powerhouse in the UK. Read more »
Another day, another rambling communiqué from Interpublic, home to McCann Erickson, UM, Initiative, and its increasingly spuriously positioned Mediabrands.
With all the aplomb and self importance IPG’s New York press office can muster, we are reliably informed: “Effective immediately, Mediabrands will realign its operating units formerly under Mediabrands Ventures to further support its client-centric strategy.” Read more »
The battle between Britain’s newspapers is about to spill onto the streets of New York, as Associated Newspapers and Guardian News & Media both prepare to launch their first dedicated editorial operations in the city that never sleeps. Read more »
‘Beware government bodies bearing gifts’, should be the new mantra of COI chief executive Mark Lund, as he begins the hunt for suitable boxes for his belongings after just 22 months at the helm.
BSkyB’s decision to scale back its market-defining customer publishing business could be an ominous bellwether for the magazine industry; is sentiment being put aside for cold economics? Read more »
ZenithOptimedia, for many the original home of the modern media agency, is believed to be heading for a dramatic split following a restructure at group level that also leaves Zed’s future in doubt.
Publicis Groupe created ZenithOptimedia in 2003 through a controversial merger of the media planning departments of Zenith Media and Optimedia networks.
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